Following the success of its Canvas 2 and Canvas HD smartphones, Micromax has been able to establish itself in the Indian smartphone space as a player that offers the best value for its customers’ money. While the company’s two best selling smartphones brought a large screen and a 720p screen, respectively, at a crowd pleasing price, it now wants to leverage its Canvas sub-brand further by offering niche products while continuing to expand its portfolio of flagship devices.
For its new flagship, the Micromax Canvas 4 (A210), the company created a lot of buzz, right from the promo teasers on TV during the high profile India vs. Pakistan clash in the ICC Champions Trophy to taking pre-orders for the phone without announcing its specifications. The Canvas 4 promises better build quality and new smart features but essentially builds on the Canvas HD, and includes almost the same hardware, under the hood. Does the phone live up to the hype around it? We try to answer this question in our review.
The Canvas 4 follows the same design cues that we’ve seen in the Canvas HD and Canvas 2, and from a distance, the phone doesn’t look very different.
On closer inspection you’ll find that the phone looks a bit more polished than its predecessors, though it’s still a little bit plasticky for our taste. The phone is available in White and Grey colour variants and we had a White Canvas 4 as our review unit.