For years, BlackBerry was prominently known as a device maker that focused on the enterprise segment. With cutthroat competition from the likes of Apple, Samsung and other handset makers that made Android devices, BlackBerry made a move for the emerging markets, leveraging its messaging platform and making economy devices under its Curve series targeted at youngsters.
The company’s Curve series did exceedingly well and gave BlackBerry a share in the Indian market. In 2013, a time when BlackBerry is reinventing itself after a massive overhaul led by BlackBerry 10, the company is launching new devices across different segments. After BlackBerry Z10, its full-touch smartphone, and BlackBerry Q10, a premium hardware keyboard equipped device, it’s now looking at capturing the mid-range segment with the new BlackBerry Q5.
Unlike its two BlackBerry 10 predecessors, the BlackBerry Q5 doesn’t feature premium materials, sports inferior hardware specifications and less internal storage, but runs the same OS and delivers the same software features.
After being widely panned for the pricing of its first two BlackBerry 10 smartphones, will BlackBerry be able to capture the attention of the Indian consumer with the Q5? We try to find out in our review.